“After producing campaigns for luxury brands and cultural institutions, I’ve learned that the most memorable experiences not only showcase products or ideas; they create lasting cultural moments. Rowen represents the ultimate evolution of cultural production: instead of preserving art in museums or theaters, we’re designing art that becomes infrastructure.

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“This project demands we think like luxury producers—obsessing over every detail, every touchpoint, every moment of audience engagement—but deploy those skills in service of community transformation. When a legacy fashion house creates a handbag, it’s designed to last generations. When we create Rowen, it’s designed to become the soil where the next generation will play.”

Natalie West is an Executive Creative Producer, specializing in luxury, arts, and cultural institutions.

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At TALISMAN, she has shaped innovative narratives for legacy brands including Hermès, Pandora, and A Lange & Söhne, while driving performing arts campaigns for The Public Theater, Everyman Theatre, Trinity Rep, and Milwaukee Rep. She leads strategic initiatives for client portfolios including the University of Maryland School of Public Policy and Showtown/Serino Coyne. West’s background extends to social impact initiatives, having developed influencer campaigns for VEGAMOUR and advocacy programs at Vitori Health.

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She holds a BA in Theatre/Theater and Media/Communications from Muhlenberg College, where she graduated cum laude, recognized through membership in Omicron Delta Kappa honors society.