“Growing up on a farm in North Carolina, I witnessed countless lifecycles of crops: fields producing and then decomposing to nourish new seeds, seasons ending to begin again. These natural rhythms taught me that the most transformative stories mirror life’s deepest patterns. Rowen’s narrative arc follows this ancient structure: a character born from seeds, living purposefully through community engagement, then choosing deconstruction as a generative act. Rowen offers a new kind of mythmaking for the climate age. 

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“Stories have always been humanity’s most powerful technology for processing change, and Rowen gives urban communities a story that helps them imagine their own neighborhoods’ transformation. When we design around death and rebirth, we tap into narrative structures that have moved people for millennia. The strategy behind every visual, every event, and every new seedling serves this larger story, helping audiences understand that endings can be beginnings.”

Lena Rose is a graphic designer who combines the storytelling of film and theater with visual iconography to create a unique narrative in every artwork and campaign. With a focus on advertising and branding, she works to catch the eye of the viewer and involve them as active participants, often focusing on high-impact visuals as the driving force of her campaigns.

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She holds a BFA in graphic design and film from Boston University. After graduation, she went on to pursue art in New York City before moving to Denver, Colorado where she now resides amongst the mountains and art districts.

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Her work has appeared in Live Nation concerts, the Google Engineering Hub, the Austin Film Festival, and Equinox Hotels, among others. Her passion lies in designing for arts and culture.

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Manifesting the power of performance through visual arts remains her artistic calling.