“As a born-and-raised New Yorker, a theater kid, and an environmental advocate, I immediately recognized Rowen as a triple-threat. I am a lifetime storyteller and human connector motivated by the boundary-pushing, innovative, and thoughtful design of this project that can transform an already special home into a green oasis. 

‍

“I first approached Rowen from a partnerships perspective, thinking, ‘how can Rowen become the Barbie or Wicked of partnerships?’ I am fascinated by the intersection of arts and culture and this project has the power to turn brand narratives into a massive social movement. Rowen envisions a new business model that works with communities, brands, and the government to enact positive change.

‍

“People want to help our Mother Earth, but they often don’t know where to get started, especially in urban environments. Rowen is building a bridge between that gap, providing tools for locals to get involved, while using wonder, beauty, and genuine human connection as its main attraction. And Rowen is just getting started.”

Liana Pavane is a creative strategist, experiential marketer, and entrepreneur focused on fostering authentic human connection through innovative brand experiences and community initiatives. She is currently the Strategic Creative Producer at TALISMAN.

‍

As founder of TTYL, a pioneering tech-free community (2018-2022), Pavane created interactive experiences merging wellness with entertainment, hosting pop-ups at prominent NYC venues including SHOWFIELDS, Athleta, and The Flower Shop. The venture garnered recognition from TimeOutNY, Thrillist, and Forbes for its novel approach to digital wellness through experiential marketing.

‍

Her strategic vision has shaped brand growth across multiple sectors, serving as Strategic Partnerships lead at JIGGY, Market Lead at Artists & Fleas, and Operations Manager at Mighty, where she developed expertise in sales strategy, account management, and digital marketing campaigns. Her client portfolio includes The University of Maryland School of Public Policy, Milwaukee Rep, Nazar, and Showtown.

‍

Pavane also launched and hosted Ghosts of Dates Past (2020–2022), a podcast challenging societal dating stigmas that expanded her platform for fostering meaningful dialogue during global disconnection.

‍

Her academic credentials include a BA in Theatre Studies from Ithaca College and an MS in Marketing from NYU, combined with a professional life coach certification.